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  • Writer's pictureMichel Jreissati

The Sippican Catalyst: How A Case Study Sparked The Creation Of Zeymo

Updated: Aug 30, 2023

To me, the Harvard Business School case study of Sippican Corporation, a fictional manufacturing company, served as an eye-opener to the often-underestimated role of advanced IT tools in the manufacturing industry.


The case study was about a manufacturer that allocated all fixed costs equally across all product lines. On the surface, this practice appeared logical. However, when the cost structure was scrutinized more deeply, a startling reality emerged: a product line assumed profitable because of high volume was less so due to labor-intensive requirements. Conversely, a product line once thought to be a loss-maker was surprisingly profitable due to low labor costs.


A couple of years later, as I was managing a factory, I witnessed firsthand the dramatic impact of inaccurate cost allocation practices on profitability. This experience drove home the importance of advanced IT tools in providing the necessary insights for strategic decision-making and ultimately, affecting the company’s bottom line.

Yet, for small and medium-sized businesses (SMBs), access to such sophisticated tools was limited. Many were stuck with outdated software options that were incapable of delivering the essential insights needed for success. Recognizing this gap, Zeymo was conceived, born with the mission to equip SMBs with the necessary tools for complete control and financial success.


Zeymo ERP is an innovative solution tailored to the unique needs of SMBs, particularly those in the manufacturing and wholesale industries. The platform provides an array of powerful integrated modules, including accounting, inventory, manufacturing, material requirements planning (MRP), logistics, purchasing, and sales.


To further enhance decision-making, Zeymo integrates with PowerBI for advanced analytics and reporting. This feature empowers businesses to make data-driven decisions, gain a better understanding of their cost structures, and monitor overall performance effectively. Gone are the days of going on a hunch.


Additionally, Zeymo ERP offers a unique 5-in-1 mobile app, catering to various roles within an organization. This tool provides real-time access to vital data, allowing everyone from managers to drivers to make informed decisions, thereby boosting productivity and reducing wasted time on coordination.


In conclusion, the lessons learned from the Sippican Corporation case study and my personal experience managing a factory underscore the importance of advanced IT tools in manufacturing. Through Zeymo, we aim to bring these capabilities within reach of SMBs, contributing to their success and growth in an ever-competitive market. The journey has been exciting, and we look forward to continuing our mission of empowering SMBs with the tools they need to thrive.

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